Industry
B2C, Automotive, End-to-End Design
Company
Fisker Inc.
Enhancing Over-the-Air Upgrade Management
Designing Fisker’s digital platforms to simplify the management of over-the-air vehicle upgrades.
Problems
Managing over-the-air (OTA) upgrades was a challenging process for Fisker customers, with several key issues:
01
No Centralized Hub
There wasn’t a dedicated space where customers could easily view, purchase, or manage their OTA upgrades. This gap not only led to user frustration but also missed opportunities to drive revenue through a streamlined upgrade experience.
02
Confusing Upgrade Options
Each vehicle trim offered different upgrade options, but customers often struggled to figure out which upgrades were available for their specific model. The lack of clarity around subscription plans and trial periods added to the confusion.
03
Scattered Information
Important details like purchase history, billing cycles, and subscription terms were scattered across different areas, making it difficult for users to track and manage their upgrades effectively.
Goals
Design a dedicated and user-friendly hub where customers can effortlessly view, purchase, and manage OTA upgrades.
My Role
01
Conceptualizing a Centralized OTA Hub
Collaborated with the team to conceptualize, design, and prototype the new OTA upgrade management experience for both web and mobile platforms.
02
Visualizing and Refining User Experience
Visualizing and testing design concepts to ensure a seamless and user-friendly interface.
Final Design
Over-the-Air Upgrade Management
01
Centralized OTA Hub
A dedicated space where customers can view, purchase, and manage OTA upgrades seamlessly. The hub consolidates all relevant information, including available upgrades, subscription details, and billing history, into a clear and organized interface.
02
Dynamic and Engaging Product Panels
Visually rich panels highlight available upgrades with videos and imagery, showcasing their value and compatibility with the user’s vehicle. Clear descriptions and intuitive action buttons ensure users can explore and purchase with confidence.
03
Streamlined Subscription Management
Users can easily track active subscriptions, review purchase history, and manage payment details. Clear status indicators and action buttons make it simple to renew or cancel subscriptions, enhancing overall convenience and satisfaction.
My Learnings
01
Simplifying Complexity
Designing for intricate systems like OTA upgrades showed me the power of simplicity. By streamlining confusing flows and using clear, intuitive labels, I saw how even small tweaks could make navigating options much easier and more user-friendly.
02
Unified Design Across Platforms
This project underscored the importance of consistency across mobile and web. Balancing the unique challenges of each platform while delivering a cohesive experience taught me the value of adaptable design systems and responsive frameworks.
03
Storytelling That Engages
I learned that storytelling within an interface can captivate users and boost engagement. By incorporating visuals and interactive elements, I was able to highlight the value of OTA upgrades in a way that both informed and excited users about their vehicle’s potential.
