Industry
Automotive
Company
Fisker Inc.
Enhancing Over-the-Air Upgrade Management
Designing Fisker’s digital platforms to simplify the management of over-the-air vehicle upgrades.
Problems
Managing over-the-air (OTA) upgrades was a challenging process for Fisker customers, with several key issues:
01
No Centralized Hub
There wasn’t a dedicated space where customers could easily view, purchase, or manage their OTA upgrades. This gap not only led to user frustration but also missed opportunities to drive revenue through a streamlined upgrade experience.
02
Confusing Upgrade Options
Each vehicle trim offered different upgrade options, but customers often struggled to figure out which upgrades were available for their specific model.
03
Scattered Information
Important details like purchase history, billing cycles, and subscription terms were scattered across different areas, making it difficult for users to track and manage their upgrades effectively.
Goals
Design a dedicated and user-friendly hub where customers can effortlessly view, purchase, and manage OTA upgrades.
Final Design
Over-the-Air Upgrade Management
01
Centralized OTA Hub
The hub consolidates all relevant information, including available upgrades, subscription details, and billing history, into a clear and organized interface.
02
Dynamic and Engaging Product Panels
Visually rich panels highlight available upgrades with videos and imagery, showcasing their value and compatibility with the user’s vehicle.
03
Streamlined Subscription Management
Users can easily track active subscriptions, review purchase history, and manage payment details.
My Learnings
01
Simplifying Complexity
Designing for intricate systems like OTA upgrades showed me the power of simplicity. By streamlining confusing flows and using clear, intuitive labels, I saw how even small tweaks could make navigating options much easier and more user-friendly.
02
Unified Design Across Platforms
This project underscored the importance of consistency across mobile and web. Balancing the unique challenges of each platform while delivering a cohesive experience taught me the value of adaptable design systems and responsive frameworks.
03
Storytelling That Engages
I learned that storytelling within an interface can captivate users and boost engagement. By incorporating visuals and interactive elements, I was able to highlight the value of OTA upgrades in a way that both informed and excited users about their vehicle’s potential.
Behind the Scenes
